Books

MBA in a Book

MBA in a Box

By Joel Kurtzman

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The best minds in business – at your service.

In MBA In A Box, Joel Kurtzman has brought together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. Here are both the big ideas and the practical, down-to-earth way they can be put to use. MBA in a Box includes essays from contributors such as:

Michael Milken, one of the greatest financial thinkers and innovators of the last 100 years, shows why finance is not just formulas and abstraction, but a powerful force that creates jobs, builds widespread wealth, and sustains growth.

Rosabeth Moss Kanter, the Ernest L. Arbuckle chair as professor of business administration at Harvard Business School, discusses methods of empowerment and its significance in today's workplace. She is author of the forthcoming Confidence: How Winnning and Losing Streaks Begin and End.

Dean Kamen, the inventor of dozens of high-tech medical devices and, most famously, the Segway human transportation device, shows how to turn an idea or invention into a product that solves a problem for a market.

Jeffrey Sonnenfeld, the founder and CEO of the Chief Executive Leadership Institute, and the associate dean for executive programs at the Yale School of Management, explodes seven myths about leadership and who should be CEO.

The ideas and tools that help you get things done and win in the marketplace

In today’s knowledge economy, you can’t compete on yesterday’s ideas. MBA in a Box gives you a box full of "kick-ass" ideas and tools that can boost your own career and add value to your organization. For example:

  • Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth and creating jobs.
  • The profit zone and how to tell if a business is in one.
  • The skill of turning an idea or invention into a product that solves a problem for a market.
  • Merging the need of business to produce and grow with the environment so they are both sustained.
  • The latest thinking in marketing about branding, pricing, reversing a product’s life cycle and turning what has become a commodity into a specialty.…and much more.

The guide that helps you understand the forces-big and small-changing business. From technology to the exporting of jobs to third world countries to shifts in consumer buying habits to the strategies of environmental groups in forcing business to change priorities, MBA in a Box shows how to put them in perspective and understand what they mean for you.

"In the world of business, ideas matter. Those who master the big ideas and execute them in a practical way will be the ones with the greatest chance of success. MBA in a Box can be a valuable resource no matter where you are in your career. Some of the sharpest minds in the business world provide perceptive looks into topics like innovation, marketing, finance, strategy and leadership, providing stimulating, useful perspectives on these important core topics. For people with years of experience, it's a guide to the cutting-edge that provides the intellectual nourishment to continue playing the game at the highest level. For those just starting out it's a marvelous way to quickly get up to speed and show those that count that you are a player."

- Larry Bossidy, retired chairman and CEO of Honeywell International and co-author of Execution: The Discipline of Getting Things Done